Even though the visually oriented blogging site Tumblr seems poised to cross over to the mainstream, it’s still viewed as a place for trendsetters in fashion and design. So really, it’s no wonder that Volvo is using Tumblr to tease one of its newest fashion-forward rides, the Concept You.
Last week, we pointed to a video tease of the Concept You. By all accounts — even Volvo’s — the Concept You will be a follow-up to the Concept Universe that debuted in April at the 2011 Shanghai Auto Show. That vehicle was essentially a preview of the new S80 sedan, and one that pointed to Volvo’s recent decision to develop vehicles sporting engines no larger than four cylinders, with particular attention paid to hybrid and electric technologies.
The name “Concept You” refers to Volvo’s new brand strategy, “Designed Around You”. That’s a fairly empty phrase as branding goes, but it does imply a design language that prioritizes human needs above speed, performance, tech flash, and other potential focuses.
Other than that, we know very little about the Concept You — whether it will sport a conventional, hybrid, or electric engine, whether it’s a coupe, a sedan, or crossover, etc. If we had to guess, we’d imagine something on the small side, perhaps a step down from the Concept Universe, but that’s all speculation in advance of the concept’s debut tomorrow at the 2011 Frankfurt Auto Show.
While we’re waiting for that reveal, feel free to develop your own guesses while skimming through Volvo’s Tumblr page. The posts aren’t all centered around new models — in fact, the most recent highlights an older Volvo that never made it into production — but several have been tagged “Concept You”. Stay tuned for details.