Shrimp underhood, not on the barbie

Marketing

Not even Forrest Gump’s Army pal Bubba could have come up with frunk shrimp. But Ford Motor Co. insists that chilled seafood is a perfect snack for tailgaters to enjoy from the front trunk of a Mustang Mach-E.

The electric crossover includes a 4.8-cubic-foot underhood storage compartment that Ford says can function as a 36-gallon cooler. So the automaker offered four suggestions for using it at your next pregame party, some of which may involve questionable judgment:

  • “Just fill the front trunk with ice and beverages and cruise right up to your tailgate. When you’re done, open the drain cap at the bottom of the front trunk and let gravity do the rest.”
  • “Sign up to bring a game-day spread best served chilled? Top off the frunk with some shaved ice to keep veggies, dips and even shrimp cold and ready to eat.”
  • “Feed an entire team by loading the front trunk with hot wings: You can hold more than 1,000 regular-sized wings with the extra storage space. And don’t worry about the sauce — you can open the drain cap and hose down the front trunk when you get home.”
  • “Play a game of long-distance cornhole or show off your passing skills by challenging friends to a ‘closest to the front trunk’ contest.”

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