Names are baq for electriq Cadillaqs

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Lyriq and Celestiq.

Those are the first two actual names for regular production Cadillacs since the Escalade SUV debuted in 1998. Every new Cadillac since then has carried some combination of letters and or letters and numbers, often confusing consumers.

They’re not quite actual words, but the return of names to Cadillac’s fenders and tailgates makes good on one of GM President Mark Reuss’ promises as he oversees the rebuilding of the luxury brand.

Celestiq is the name of a new high-performance, ultra-luxurious handmade electric sedan. Lyriq is the sporty midsize electric crossover that will challenge the Tesla Model X, Jaguar I-Pace, Audi e-tron and others.

In recent years, Cadillac has reserved the use of names for its flashy concept cars, such as the Escala, Elmiraj and Ciel. There’s no word from GM on whether everything else in Cadillac’s revamped lineup will get a name ending with the letter Q.

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