Lamborghini has entered the head- and earphone business by teaming up with New York-based premium audio brand Master & Dynamic.
Inspired by the Italian supercars, the collection consists of the MW65 Active Noise-Cancelling Wireless Headphones and the MW07 Plus True Wireless Earphones.
The headphones are available in silver metal/light grey/yellow Alcantara, black metal/black yellow Alcantara and black metal/black grey Alcantara. Users can tailor the sound to their environment with the two modes of active noise cancelling and can enjoy them for up to 24 hours on a single charge via Bluetooth 5.0 with a 30m/100ft connection.
The earphones can be had in polished white/matt silver case, polished black/matt black case and matt black/matt black case, and are adorned with the Raging Bull’s ‘Y’ motif. The stainless steel charging case provides a battery life of up to 40 hours.
“Sound resonates with Lamborghini: the peerless music of a Lamborghini aspirated engine has a highly sensory and emotive appeal”, said Lambo’s chief officer of Marketing and Communication, Katia Bassi. “The combination of design sophistication and technology in delivering a purity of sound is a talent shared by Lamborghini and Master & Dynamic.”
Lamborghini’s headphones and earphones went on sale last Friday, on November 20, and can be ordered from their official online store, or on the Master & Dynamic websites. The MW65 headphones have a retail price of €571 (equal to $677), which is the average cost of a new mid-high range smartphone, and the MW07 earphones are available from €371 ($440).