Vegan EV headlines auction for PETA

Marketing

Polestar’s vegan upholstery earned the electric vehicle brand a starring role in the 40th anniversary celebration of the country’s biggest animal rights group.

A Polestar 2 is the top item up for bid in an online auction being held this month by People for the Ethical Treatment of Animals. The car’s seats are covered in a material called WeaveTech, which Polestar says was inspired by wetsuits and doesn’t use any animal products.

“Polestar proves that innovative animal-free interiors and climate-conscious electric models are the future of the auto industry,” PETA Executive Vice President Tracy Reiman said in a statement. “PETA is delighted to celebrate 40 years of victories for animals and to offer our compassionate supporters this exciting opportunity to ‘ride without the hide’ in style.”

WeaveTech is specifically designed not to resemble leather or even faux leather as a way of encouraging the auto industry to create more interiors that are friendly to animals and the environment, Polestar says on its website.

The emissions-free, animal-free car has a value of $59,900, a starting bid of $30,000 and a buy-now price of $119,800 for anyone who wants to instantly express a love for animals by paying double.

The auction is part of PETA’s virtual anniversary celebration, which will include appearances by Paul McCartney, Dolly Parton and Patrick Mahomes.

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