Europe

The rapid transition to electrification has presented a challenge for marketers: How do you reposition decades of brand equity built on traditional automotive values for a new greener, cleaner world? Volkswagen’s “Voltswagen” controversy showed that it’s a delicate task.   Stellantis tackled the subject on Thursday, presenting slogans, or mission statements, that sum up each
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PARIS — Renault Group has named Josep Maria Recasens, a longtime executive at Volkswagen’s Spanish brand Seat, as senior vice president, head of strategy and business development. Recasens, most recently chief strategy officer and general secretary at Seat, started on Friday in his new post. He replaces Laurent Rossi, who was appointed head of Renault’s
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Volvo’s goal to sell 800,000 vehicles globally by 2020 was derailed by the pandemic, but the automaker’s rapid recovery over the last 12 months has put the target within reach again. “Right now we are on a run rate of 770,000,” Volvo CEO Hakan Samuelsson told Automotive News Europe. “I think we will finish 2021
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TURIN – Jeep will discontinue sales of two-door versions of the Wrangler large SUV in Europe by 2022, a company spokesman confirmed, as the Stellantis brand seeks to lower its fleet CO2 emissions through plug-in hybrid models. The shorter wheelbase of the two-door Wrangler, which uses a 2.0 liter turbocharged 4-cylinder gasoline engine, does not allow
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LONDON — British automotive production more than halved in May compared with the same month in 2019, before the coronavirus pandemic, as a global shortage of semi-conductors and other components continued to weigh on car plants. The output of 54,962 cars was down 53 percent from May 2019 although it was 10 times the figure
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BEIJING — WeRide, a China-based autonomous-driving startup, said on Wednesday that it would deepen development with Nissan on autonomous technology for the China market as it raised further funding on top of $310 million it received in January. The latest move gave the company a $3.3 billion valuation. WeRide is currently testing its autonomous robotaxis
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FRANKFURT — Porsche is setting up a joint venture with Customcells to produce high-performance batteries that will significantly reduce charging times, the automaker said. The partnership with Customcells, a company in southern Germany specializing in lithium-ion cells, will aim to produce car batteries with higher energy density than prototypes used in Porsche’s current electric cars,
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Volvo Cars said Wednesday will explore the development of fossil-free steel for it vehicles and components with Swedish steel maker SSAB as part of it push to become at climate neutral company by 2040. Of the total CO2 emissions from the material and production of the components going into Volvo’s cars, about 35 percent comes
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BERLIN — Daimler head Ola Kallenius defended plug-in-hybrid cars from critics who say the vehicles’ environmental friendliness is overstated. Green activist groups say plug-in hybrids, which combine an electric drivetrain with a combustion engine, are mostly driven in non-electric mode, sometimes making their CO2 emissions higher than combustion engine cars because their greater weight makes
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