Marketing

Gold Coast Cadillac in New Jersey provides customers with pickup and drop-off services, free loaner vehicles and an online service appointment scheduler. Through a customer retention program it calls its Gold Club, the Oakhurst, N.J., dealership is committing to being better at providing a convenient experience, said Bill Camastro, a dealer and partner in the
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A little more than a year ago, Ken Garff Automotive Group in Utah was planning to highlight its brand values in a training campaign aimed at its 4,500 employees. Then the world changed. The COVID-19 pandemic led to the death of Chairman Bob Garff in March 2020 and gave staffers a different lens through which
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At Schomp Automotive Group’s three luxury-brand dealerships in Utah and Colorado, a handwritten letter isn’t a relic of a bygone era. Customers get personalized notes — complete with a general manager’s signature and, often, a direct phone number — multiple times a year, including after they purchase a vehicle, if they schedule a pickup and
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Auto retail giant AutoNation Inc. is now the exclusive and official automotive partner of Major League Soccer’s Inter Miami CF, complete with naming rights to its 18,000-seat stadium, which has been renamed after AutoNation’s DRV PNK initiative to support cancer research and treatment. AutoNation, of Fort Lauderdale, Fla., said Friday that its deal with Inter
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DETROIT — GMC plans to limit, and in many cases eliminate, floorplan costs for the electric 2022 Hummer pickup and 2024 Hummer SUV long term to help protect dealer profits and simplify the sales process, the brand told dealers Friday. “We’re going to take the risk on that now,” Duncan Aldred, vice president of global
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The first production models of two high-profile trucks that join the market this year raised more than $3.5 million for charity. The 2021 Ford Bronco First Edition VIN 001, a Lightning Blue two-door version of the revived off-road SUV, garnered $1.1 million during a Barrett-Jackson auction in Scottsdale, Ariz. The first 2022 GMC Hummer EV
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Volkswagen’s ruse early last week, that it intended to adopt the name “Voltswagen” in the U.S. for its coming fleet of electric vehicles, was an elaborate plot spawned at its marketing agency and approved by top executives. While marketing experts and dealers admit that the phony pronouncement and subsequent fallout did generate buzz about VW’s
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Big Red has been found. The nearly 100-foot-long experimental gas-turbine semitruck created for the 1964 World’s Fair by Ford Motor Co. has been out of public view for nearly 40 years. Ford took the 13-foot-tall behemoth on a cross-country tour after the fair but couldn’t make the technology viable and lost track of the semitruck’s
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Remember when Volkswagen got caught lying about the emissions of its supposedly “clean” diesel engines? Apparently not enough people at Volkswagen do, even after the tens of billions it paid in fines and legal settlements, because the company still seems to think lying to the public is an acceptable corporate strategy. The automaker claims its
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A press release leaked online Monday revealed that Volkswagen of America will use the brand name “Voltswagen” to differentiate its line of electric vehicles, which began deliveries to U.S. dealers this month. Automotive News has independently confirmed the authenticity of the planned change with a person familiar with the company’s plans, and that it is
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China’s electric carmakers are paying top-dollar rents to open showrooms in luxury malls, as they seek to gain an edge in the hyper-competitive market. More than half the malls in Shanghai have at least one electric-vehicle showroom and more are planned, according to real-estate service provider Jones Lang LaSalle Inc. They are now part of
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YOKOHAMA, Japan — Think of leading global brands, and they usually have the same image and impact from country to country, region to region. But for struggling premium player Infiniti, finding such consistency has been a challenge, no thanks to its fragmented marketing strategy. Nissan Motor Co.’s upmarket brand plans to tackle that problem by
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The Scarlet Witch is one of the most powerful superheroes in the Marvel Cinematic Universe. She’s also a faithful Buick customer. The Disney+ series “WandaVision” begins with Wanda Maximoff and Vision riding through black-and-white sitcom suburbia in a 1956 Buick Special. In later episodes, which each take place about a decade apart, the car changes
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Coronavirus vaccines are becoming more widely available, accelerating the timeline for restoring the health — and economic well-being — of the U.S. and the world. But the crisis is far from over, and automakers still have a key role to play: employee education. Ford ran its “#FinishStrong” ad campaign during the Super Bowl last month
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If the point of the small inflatable blimp that has flown over a General Motors dealership in central Pennsylvania for years was to draw attention to the business, that certainly worked last week. Just not in the way that the store intended. The blimp broke free from its mooring behind Chevrolet-Cadillac of Bloomsburg, sparking a
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Earlier this year I talked with a longtime vendor to traditional auto dealers. He had recently bought a Tesla. He raved about the car and the online sales process. It was fast and easy. Set price, no haggling. His story, no doubt, is echoed by thousands of happy Tesla owners out there. The electric vehicle
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Consumer Reports said it is launching a program to add a “CR Recommended” label to vehicles and other consumer products that meet its safety, performance and reliability criteria. The consumer research nonprofit organization — often considered a key influencer in many auto purchasing decisions — said one of the main goals is to break through
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In a discussion at the American Financial Services Association convention last month on how electric vehicles may modernize the automotive purchasing experience, Satyan Merchant brought up one element of traditional car-buying that remains a sore subject: the financing process. “A lot of us saw that Super Bowl commercial,” said Merchant, senior vice president and automotive
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FRANKFURT — Volkswagen is considering whether to build a convertible version of its ID3 full-electric hatchback and has enlisted social media users to test support for the idea. VW Group CEO Herbert Diess has taken to Twitter and LinkedIn to ask followers what they think about a convertible EV, while brand boss Ralf Brandstätter said
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DETROIT — Ford Motor Co. is expanding its swanky King Ranch trim to the 2021 Explorer in a bid to move the nation’s best-selling large crossover more upscale. Slotting just below the high-end Platinum trim, the Explorer King Ranch will have leather-trimmed seats, wood accents and an optional premium technology package with special seats and
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The Cherokee Nation said it’s time for corporations such as Jeep and sports franchises to retire the use of Native American names and imagery. Jeep has used the Cherokee tag for nearly 50 years, and its Grand Cherokee has been a top seller for the off-road adventure brand. The Cherokee Nation, however, doesn’t think slapping
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If you thought an aluminum body was a big leap for the Ford F-150 a few years ago, get a load of the newest version with a rocket booster and optional wheels made of giant kiwis. Ford Motor Co. collaborated with video game maker Psyonix to make the 2021 F-150 available for purchase in Rocket
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Kia is in the midst of a product golden age, says James Morrell, the brand’s dealer council chairman. Consumers might have gotten a taste of it on New Year’s Eve, when Kia showcased the redesigned 2021 Sorento on the big screens in New York’s Times Square during the famous ball drop. The Sorento took a
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